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Administration

Keep users up-to-date on content changes

When appropriate and practical, tell users what content you changed, and when you changed it. This information will help them find new material easily. You may want to provide a "What's New" section that is easily accessible from the home page, or link directly to the new material from your home page. You may also want to indicate new content on a particular page with graphical cues.

Maintain links

Dead links frustrate users. Check all of your links periodically and correct or remove the ones that are no longer working. Note that you should check an external link more than once before deleting it; it may be only temporarily inaccessible if its server is down. The tracking report generated by your server software can tell you the location of broken links.

Maintain version control

Keep all versions of your site organized so you can update files or refer to previous versions efficiently. Maintain the naming and file directory system you established during the original development of the site. Continue to back up your files and store them safely. Document your procedures for naming and structuring files so others can learn your system easily.

Track site activity

The more you know about user activity at your site, the better prepared you will be to plan future updates. Tracking reports generated by server software can provide you with the following information:

  • The number of visits your site receives, which indicates how well it is advertised and how popular it is with users

  • The number of disconnects, which indicates technical problems that need correcting

  • The pages users link from when they connect to your site, which can help you refine your advertising strategy and even make you aware of categories of users you had not previously considered

  • The order in which users view your pages, which can help you assess your navigation and information design

Respond to users who give you feedback

Responding appreciatively to users when they give feedback will help you develop a positive ongoing relationship with them. They will be more likely to offer feedback in the future if they know you are interested in what they have to say. Let them know that you take their suggestions seriously, and let them know when you make a change based on their feedback.

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